analysis of the assets and liabilities of HSBC. In 2006, before the crisis two thirds of the increases in the balance sheet were due to the trading assets. This was primarily driven by an increase in holdings of debt securities. HSBC’s operations in Europe, reported a rise in the credit risk arbitrage portfolio reflecting strong investor demand for commercial paper while, in Hong Kong, the incr
maturities of
long-term debt 3.2% 11.7% 4.3% 10.3%
Current obligations under
capital leases 0.5% 0.0% 0.4% 0.0%
Total Current Liabilities 29.7% 24.1% 29.2% 22.0%
Long-Term Debt 32.9% 26.4% 38.5% 23.5%
Obligations under capital leases 2.4% 14.6% 2.8% 15.8%
Other liabilities and credits 25.7% 5.9% 31.6% 6.5%
Total Liabilities 90.7% 70.9% 102.1% 67.8%
Overall, ratios and analysis of two companies indicate that McDonald’s performed better than Burger King.
In investor’s perspective, McDonald’s showed excellent stock performance in terms of dividends and capital gains. Burger King, in contrast, had a negative stock return. Therefore, it is recommended to invest only in McDonald’s.
In creditor’s perspective, McDonald’s is more
credit cards.
- Analysis about Korean shopping tourism by scholars
-The changes of Korean shopping tourism products according to era.
According to the market result of domestic shopping tourism product, shopping ratio of foreign exchange earnings has been steadily increasing. In addition, Tourists to South Korea’s main tourist shopping items are changed with times.
1960s: traditional
Card in the market share. Recently SamSung Card executed the advertisement, "Why not?" to take their place back from Hyundai Card. SamSung Card's vision is to give the best value to consumers which they are trying to give an image of 'Global first class lifestyle finance service Company' based on the slogan 'My life, my pride.'
3. Costumer analysis
1) The actual condition of Credit Card
2. Market Analysis
The Market size of food service industry in Korea has increased continuously, grading "A" to yeadaham
ⓐ Expansion of food service industry
According to RGM consulting, Market size of food service industry in Korea has increased three times than 1990s.
For instance, the number of restaurants increased twice than 1990's. There are about 620 thousand restaurants in
Established 1989 as a Commercial Bank
Location of Head Office : 7~8F Seoul trade center, Samsungdong, Seoul
Concentrated with the loan for corporations
mostly agribusiness industry
Main Tel : 02 ) 1405 - 2010
Work time : 10am ~ 6 pm
Midan makes various menu. By this, Midan strengthen its products power in 4P analysis.
Even if Yedaham makes various menu, additiona
본 기업은 현재 (“제41기 기준”) 총자산 중 37%가 유동자산에 투자되어 있으며, 63%는 비유동자산에 투자되어 있다. 금액 기준으로는, 총자산은 약 37.0조원이며 이 중 유동자산에 13.7조원, 비유동자산에 23.3조원 투자되어 있다.
유동자산 중 당좌자산과 재고자산에 비슷한 비율로 투자되어 있다. 그러
credit cards to them.
< The whole Process of Marketing Management in Hyundaicard >
■ Market Analysis (Environment)
1. The credit card market
- To explain reasons why we chose Hyundaicard -
1) The general environment in the Credit Card market
(In the beginning of their first launch in the credit card market)
a. Low growth rate and the restructuring in the marke